In this digital era, it does not amaze us that graphic design trends keep evolving and overpower the earlier ones. This evolution of trends is not only to keep pace with the target audience but to fulfill the technological requirements. A design comes into existence out of innovation and creativity beautifully coupled with the need of the audience. While some trends vanished like smoke, others have stood the test of time and are a part of design journey. A very colourful year for designers- 2018 witnessed a number of favourite old designs being updated. And 2019 will be the year of design trends oscillating between the past form of designs and contemporary ones.
If you are looking out to add contemporary design flair to your designs, check out for these top graphic design trends for the year 2023:
Minimalistic Graphic Design: Being in trend for last few years, minimalistic design will stick around in the year 2023 as well. With audience being occupied with thousands of designs every day, the message of a business needs to be very clear. Minimal designs aid towards this and can deliver the message quickly with a long-lasting impact and a quest to know more.
Gradient: A designer’s eye can easily grab the bright colour gradient of Instagram’s logo. Advancement in display screens and printing technology has given a new edge to the usage of gradient. With bright and bold colours, designers in 2019 will take a new turn towards gradient. The transition to these intense colours will be smooth and will soon be the part of thought process of designers.
Customized/Personalized Design: An analysis shows that moving forward, the marketing shall be required to be more personal, more targeted and more precise. In this case, stock photos seem to lose their relevance with customized designs taking over in the year 2019. Personalized designs have been observed to improve the effectiveness of a marketing campaign. These designs reach the audience on an individual level.
Bold Duotone Graphics: Duotone Graphic Design is a highly vibrant trend that will make a comeback to the industry gaining tremendous attention and popularity. A dominant image can be a result of a duotone, thanks to its bold, quirky, and fun imageries.
Metallic Design: Increased use of metallic elements in typographies and graphic design is to look for. The trend has already taken over the fashion and interior design industry and now it’s all set to make an entry into graphic design. The bright metallic elements, no doubt, make a design eye-catchy with reflective details. Besides having a stylish trait, the metallic design will usher a luxurious touch to the complete design.
