A designer knows the harms of the free designs and templates available online, as due to these, somewhere creativity is taking a toll. An eye-catcher design is the process rigorous process comprising of various levels of analysis. If you are a beginner and planning to join a graphic design institute, then the following steps to develop an effective creative design:
Get maximum Information - When a client gives you directions about the design he requires, drill down further and understand the product and service offered by your client. This will help you have a clear vision about the client’s and customer’s preferences, objective of the design, key value proposition and other necessary things. Keep in mind that unless you understand the brand you are working for, you won’t be able to make an appeal to the customers.
Make your Client Satisfied- Client’s trust in you and your graphic designs can not only boost your belief in yourself but will also help you work for the client more dedicatedly. Work with your client at every step of the design process. It is important that you work as per the client’s directions but add your own creativity and give a compelling and stimulating design as a final product.
Follow brand guidelines- For your client, the brand guidelines comes foremost. Thus, it is necessary for you to have a healthy discussion with your client on the brand guidelines and how the concept, colours and design can complement the brand. In addition to this, also consider design relevance, market trends, target audience, tools, time factor and applications you can use.
Different Designs- If you are a fresher and struggle to hit that satisfaction mark, then you can try to have different designs. Take help of your seniors, try out multiple concepts, and create a design giving tough competition to your previous ones. This will instill the creative juice in you bringing out the best of you.
Design Approval- When you will present your design to the client, be prepared to give reasons for the design and colour in every particular area of the design. Let your client take the final call and come with a conclusion. Sometimes, client may give you feedback that will improve the design as well as add a new skill to your design skills.
