Why Digital Marketing Is a Great Career in 2022?
A digital marketing career might not be the one you chose in high school, but it’s definitely worth your consideration. Like every other career option, you are also surrounded by digital marketing in your life. The way businesses sell their products and services online to a wide range of customers regardless of their location is possible because of digital marketing.
Digital marketing is an evolving career where you can learn skills and implement them to grow in your career and earn more. There has never been a better time than 2022 to invest in such a lucrative future. Digital marketing professionals have a better job outlook than the average professional. Job demand in the online marketing field is expected to increase by 10% by 2026, according to the Bureau of Labour Statistics. This increase is higher than any other national average for all occupations.
Read on to understand why to start your digital marketing career, job roles, career options, salary, scope, courses and more
What is Digital Marketing
Digital marketing is the process of implementing marketing strategies through digital media channels to reach online customers. It is similar to marketing but the medium is digital and the expectations of online users are different from traditional marketing. In practice, digital marketing refers to marketing campaigns that are on your computer, smartphone, tablet or other devices.
Why Choose Digital Marketing?
An Evolving Industry - With rapid digitalization, a digital marketing career has several opportunities as marketing spaces are increasing every day. The significant rise in online shopping is not likely to stop and only going to increase in future, making digital marketing a futuristic career option. Even in the world's biggest crisis, the pandemic of COVID-19, digital marketers were able to retain their jobs as digital marketing only surged during these isolating times.
Work From Anywhere
A career in digital marketing guarantees the freedom of flexibility. You don’t need to have an office to perform your work, a laptop and wi-fi connection are only the basic requirements. After the pandemic work from the home shift, several companies are allowing digital marketers to work from home.
Low-Barrier of Entry
Digital marketing jobs don’t require years of education and training for you to work. Contrary to other paths that require extensive specialisation, training and education, you can learn through good digital marketing courses and land a job in a company. A digital marketing career is a testament that you don’t need a degree to excel at your job. Companies have started to focus on work experience and work ethic to hire professionals.
High Paying Salary
Once you learn digital marketing, landing a job is extremely easy. The pay scale of digital marketing job roles is high when compared to other entry-level jobs in the market. An average salary of a digital marketing manager (entry-level) is around 5 to 6 lakhs per annum. Whereas, a senior digital marketing manager’s salary ranged between 8 to 10 lakhs with 4 to 5 years of experience in India.
Skills to Learn for a Digital Marketing Career
A successful digital marketing professional requires the following foundation skills to work in the field of digital marketing:
SEO (Search Engine Optimization)
Search Engine Optimization (SEO) is the work behind your content showing up on search engines like Google, Bing, Yahoo. The ranking is a term to describe the visibility of your business online. The ranking of your business or service is determined by the right use of certain terms and other strategies to help potential customers discover you. If you learn the skill of SEO, you can take up job roles like SEO specialist, SEO analyst, content writer, link builder and SEO consultant.
Social Media Marketing
Whenever you are trying to find a person or a brand, social media sites are the first place to search. Social media apps like Instagram and Facebook are the most used apps among online users so encountering brands through these channels are very common. Social media marketing refers to marketing brands or companies on social media to bring more customers and eventually bring more customers. Social media job roles include social media specialist, content marketer, social media analyst, brand managers, digital media manager, public relations, social media strategist and more.
PPC (Pay-Per-Click)
Let’s say you typed “Trousers for sale”, what are you most likely to see? You are very likely to find a pay-per-click sponsored ad with trousers on sale at the very first of the result page. These sponsored ads are run by brands to make the search process easy and find the solutions to what customers are looking for right away. You can see sponsored ads on social media, Youtube, or a random website. All of these are examples of paid ads. Pay per click advertising includes several segments like search, display, social media, remarketing, sequential and Google shopping.>
PPC jobs include Google ads specialist, PPC specialist, PPC analyst, social media marketer and more.
Email Marketing
Emails are great, but email marketing is even more amazing for brands to target their customers. You must have also signed up to several accounts to get the latest updates, promotions, coupons and so on. Email marketing is not just the most cost-effective tool to increase revenue but also the most practical strategy for businesses. Email marketing jobs include email marketing specialist, email marketing expert, email marketing manager, email marketing coordinator and more.
How to Learn Digital Marketing?
To learn the fundamentals of digital marketing, you will require three different resources -
Digital Marketing Courses
Searching for "digital marketing training" brings up a variety of courses, each designed to help you learn about this career path and prepare you for it. It can also get confusing as there is a massive amount of information available online. You need to take the best digital marketing course online in order to acquire online marketing jobs. Sign up for the best marketing courses available online and learn the fundamentals first. Once you are done with the beginner step, you can proceed with taking up advanced courses to upskill and become an expert.
Books
Books are always a great resource for learning about any industry. As the fundamentals of marketing remain the same at the roots, you can read popular marketing books like From Backroom to Boardroom by Debbie Qaqish, Fanocracy by David Meerman Scott, Contagious: Why Things Catch On by John Berger and more to get started.
Meta Title - Why Choose Digital Marketing As a Career in 2022? Meta Description - Digital marketing is an evolving and lucrative career option for everyone. Read the blog to know why digital marketing is the best career option in 2022?
